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Florence: Fashion History Guided Walking Tour & Museum Visit

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Tours Culture & history Walking tours Entry tickets

Discover the birthplace of Italian fashion on a guided walking tour of Florence. Learn about Florentine fashion and visit the Salvatore Ferragamo Museum, the Gucci Garden Boutique, and more.


  • Step back in time and get to know the history of Florence as a fashion capital
  • Follow your guide as you stroll down cobbled streets lined with trendy boutiques
  • Discover how Florentine fashion expanded from Cairo to London and beyond
  • Step inside the iconic Gucci Garden Boutique
  • Visit the oldest palace in Florence which houses the Salvatore Ferragamo Museum


Indulge your inner fashionista on a guided walking tour of Florence. Learn about the city's connection to haute couture and step inside the iconic Gucci Garden and Salvatore Ferragamo Museum. Meet your guide in the heart of Florence and set out to explore the past and present of the world of fashion. Wander along cobbled streets and through the city's impressive squares as you hear about how Florence went from an insignificant medieval village to the wealthiest city-state in Europe, all thanks to a simple business idea, creating fabulous fabrics. Get insight into the legendary fashion houses that call this city home, including Enrico Coveri, Roberto Cavalli, Patrizia Pepe, Salvatore Ferragamo, and many more. Then, get an up-close look at one of these big names with a visit to the famous Gucci Garden. End your tour on a high note and head to the oldest palace in Florence, the Palazzo Spini Feroni. Step inside to visit the Ferragamo Museum and learn about the man himself, Salvatore Ferragamo, and the role he played in the history of footwear and international fashion.


Walking tour Expert guide Gucci Garden Boutique Ground Floor Ferragamo Museum entry fee

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